Linen & Purple: More Than a Fashion Brand

Linen & Purple is more than just a fashion brand; it is a movement rooted in strength, beauty, and community.

The name Linen & Purple comes from the Bible, inspired by the Proverbs 31 woman, who is described as “clothed in fine linen and purple.” She embodies dignity, wisdom, and strength—a woman of valor whose worth is far beyond rubies. This vision is at the heart of our brand. Linen, a strong and durable fabric, reflects the resilience and power of women. Purple, the color of royalty, reminds every woman that she is valuable, noble, and worthy of being celebrated.

At Linen & Purple, we believe that fashion is more than clothing—it is a powerful form of self-expression, a way to tell stories, preserve traditions, and empower individuals. Each piece in our collection carries meaning, history, and artistry, connecting wearers to something greater than themselves.

Our Mission

Linen & Purple exists to empower women through fashion—celebrating their unique stories and supporting the creative talents of artisans worldwide.

We strive to create beautiful, handcrafted, and sustainable pieces that inspire confidence, individuality, and belonging.

By blending tradition with modern design, we not only bring timeless pieces to our customers but also contribute to the communities behind every stitch and detail.

Each item purchased is more than a fashion statement—it is a step toward building bridges between cultures, honoring women’s craftsmanship, and keeping their art alive.

A Movement of Strength & Royalty

When you choose Linen & Purple, you are not just buying a piece of clothing or jewelry—you are embracing a story of resilience, supporting women artisans, and joining a community that believes every woman is strong, royal, and worthy of being treasured.

What We Create

Handmade Apparel & Accessories: Designed with love and crafted with precision, our pieces carry both contemporary flair and traditional artistry.

Collaborations with Creative Women : From Lebanon to Switzerland, we partner with talented women, ensuring every creation is unique and meaningful.

Curated Collections: We bring together apparel from Lebanese boutiques and timeless jewelry, including handcrafted 18k gold pieces, designed to last for generations.

Meet the Founder: Paulina Peltekian Liechti

Behind Linen & Purple is Paulina Peltekian Liechti, a Lebanese Armenian creative who embodies the spirit of perseverance and artistry.

Paulina studied Fashion Design and Graphic Design in Beirut, earning her bachelor’s degree and pursuing her passion for creating timeless, bold, and empowering pieces. Despite the chaos and hardships Lebanon faced, she refused to give up on her dream. With courage and determination, she carried Linen & Purple with her when she moved from Beirut to Basel—choosing resilience over despair, and giving her brand a new beginning and brighter future in Switzerland.

Today, Paulina not only designs her own collections but also curates and collaborates with creatives, building a community that celebrates culture, craftsmanship, and connection. She loves fashion, art, and design, but most of all, she loves bringing people together—creating a movement where every client feels seen, celebrated, and part of a larger story.

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